With every brand looking to make its mark globally, what most of them don’t realize is the challenges of breaking through the clutter especially in a local language. While CRM and other marketing automation softwares equip you sift through and reach the right target audience with the right message based on prospect or customer profile. In fact if you have a content management system taking care of your social media, email and other content distribution, you practically have nothing to worry about, except one thing – translation.

Experienced marketers today will agree what a painstaking task it is to manage multi-lingual content projects. Thanks to technology translation management now getting added to the marketing stack will be a much-welcomed product in today’s global market.

So if you’re on the fence about investing in this newbie, here are 5 reasons that will not only win you over but also ensure optimum scalability and quality multi-lingual content for your prospects and customers. 

1. Get the competitive edge you need

The only way you will get your audiences glued to the screen is by conversing with them in a language that is close to their heart. Even though English has been the commercial language of our times, it is hardly the language that appeals many. With cloud translation and similar tools available online, you can now reach out to newer markets with a more effective content strategy through translation management platforms. These will not only help you the exposure you’ve craved for among an international audience but also help you understand the nuances of different cultures and target them on a colloquial level.

2. Get SEO rich internationally

While companies that invest in human will obviously benefit more than those that put their money in computer generated ones, translational management platforms help you to smartly cut through the SEO race as it effectively leverages premium quality content in native languages. While most computer-automated content gets disapproved by search engines as they are often translated verbatim, you can rest assured that your content will be gauged as unique, which would mean more international SEO exposure.

3. Get your Traffic Conversion Rates soaring

So if you think you’ve got the SEO aspect sorted, you’re good to go, here’s why you need to think again. Most international marketers today will agree that in order to generate traffic on your website, translating your content is not enough. Another smart way to lure your audience is by giving them local content and a culturally relevant user experience, so that you can be sure they will come back to you for more.

4. Boost your Customer Satisfaction quotient

Your customers are more inclined to listen and respond to you if you talk to them in their native language. So if you want to do better that your competitor whether local or international, simply engage them in the language they are most comfortable in and you will gain their loyalty.

5. Ensure you get value for money

Finally you need to spend some serious time in looking at the content you churn. If you have put all your apples into one basket, that is English, we recommend you invest in the creation of some unique content in other languages as well.

Keep these tips in mind the next time you are reviewing your marketing strategy in order to make the most out of your content.

Source: http://www.martechadvisor.com/